Integra5 Teams on Multi-Device Messaging

Partners to allow mobile operators to extend their reach with the delivery of social, SMS-centric apps to multiple devices

March 23, 2009

2 Min Read

WOBURN, Mass. -- Integra5, the leader in delivering next-generation communication experiences across TVs, PCs, mobile and DECT phones, and Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced a partnership to allow mobile operators to extend their reach with the delivery of social, SMS-centric applications to multiple devices – based on Integra5’s new MediaFriends application suite.

According to CTIA, U.S. SMS traffic grew to more than 75 billion messages per month in 2008 from 7.2 billion per month in 2005. By combining Integra5’s ability to deliver converged communications across multiple devices with Sybase 365 mobile messaging technology, the partnership addresses today’s evolving communications patterns and provides mobile operators with new opportunities to drive consumer usage and increase SMS messaging traffic at an even greater rate than today.

Deployed in the mobile operator’s network, Integra5’s platform is uniquely able to route SMS messages between the Sybase 365 mobile messaging platform and users’ mobile phones, TVs, PCs and DECT phones. In addition to mobile operators, the partnership also benefits video providers and programmers, enabling the deployment of new TV-based services that incorporate SMS – such as Integra5’s MediaFriends® TV Chat – with no wireless network requirements.

“Our partnership with Integra5 expands the reach of SMS messaging to a new realm of devices including TVs and PCs, ultimately driving a better communication experience for the end user while opening up new revenue streams for mobile operators,” said Gregory Dunn, vice president, Americas, Sybase 365. “We plan to continue innovation in integrated mobile messaging, and realize the synergy between social media networking and SMS as a fertile bed for continued development.”

Integra5’s MediaFriends® is a new suite of social media applications that allows users to participate in real-time group or one-on-one chats using mobile phones, TVs, PCs and DECT phones. The first phase of the suite, MediaFriends® TV Chat, delivers a social entertainment experience on the TV. Using a remote control, viewers can invite friends to watch TV programming together and engage in chats by sending text messages via their mobile phone and view the conversation directly on the TV. The next phase – MediaFriends® PC Chat – expands the experience by allowing users to view and participate in multi-device chats directly from their PCs.

“With more than 40 Integra5 deployments across seven countries, the partnership with Sybase 365 further extends our leadership in multi-device converged communications by bringing SMS into the mix,” said Meredith Flynn-Ripley, president and CEO of Integra5. “The relationship is an important step in creating new revenue opportunities for mobile operators, video programmers and video providers worldwide.”

Integra5 will showcase MediaFriends® TV Chat at CTIA Wireless 2009 on April 1-3 in Las Vegas in Sybase 365 Booth #8644 and at The Cable Show 2009 on April 1-3 in Washington, D.C. in the itaas Booth #1401.

Integra5 Communications Inc.

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