Ericsson Pitches HEVC Encoder

Ericsson announces world’s first HEVC encoder for live TV delivery to mobile devices

August 22, 2012

1 Min Read

STOCKHOLM -- BC 2012 (Booth 1.D61) will see the Ericsson (NASDAQ:ERIC) market launch of the world’s first HEVC/H.265 encoder for the delivery of live and linear TV over mobile networks, to mobile devices. Capable of real-time encoding at resolutions up to HD, the new Ericsson SVP 5500 HEVC encoder greatly reduces bandwidth requirements for current and future services. It enables operators to deliver consistent, high quality TV experiences on mobile devices and to meet growing consumer expectations for TV Anywhere services, whether in the home or on the move.

Ericsson ConsumerLab research shows that as much as 50 per cent of the TV/video consumption on smartphones is today done out of the home, up 5 per cent since 2011. A July 2012 report from Juniper Research suggests that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. A driver for this growth is the strong desire by consumers to access time-critical content such as live sports and news as they occur, and interact with socially.

“As operators strive to keep pace with the multi-screen consumer demand, they are facing increased strain on their networks. There is an immediate need for new video compression solutions that enable high quality pictures over mobile networks, while keeping bandwidth and storage costs as low as possible,” said Dr. Giles Wilson, Head of TV Compression Business, Ericsson. “We understand the dynamics of consumer and operator needs, and the launch of the Ericsson SVP 5500 encoder demonstrates our ability to make first to market moves that allow next-generation TV experiences to become mass market reality.”

Ericsson AB (Nasdaq: ERIC)

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