Enpocket Grabs $9.5M

Enpocket receives $9.5M in its Series C round of financing

November 8, 2004

2 Min Read

NEW YORK -- Enpocket, a global mobile media company, has raised $9.5 million in a Series C round of financing. The financing was led by new investor Straumur Investment Bank, and its subsidiary Bru Venture Capital, with all of Enpocket's existing investors including Nokia Venture Partners, GrandBanks Capital and Dolphin Equity Partners also participating.

The new funding round will be used to expand the company's sales and marketing initiatives across the Americas, Europe and Asia. Funds will also be used to support Enpocket's ongoing acquisition of key technologies and products. Enpocket recently merged with Landmat, and had previously acquired SkyGo, an early leader in mobile internet ad serving technologies and Mobicus, an innovator in the development of mobile messaging software.

Enpocket has also announced that Peter Larsen, previously Enpocket's Managing Director for Europe Middle East & Africa, has been promoted to Chief Executive Officer.

In the first three quarters of 2004 Enpocket won significant business as a result of high demand for its mobile marketing and mobile entertainment services. It now provides applications and services to more than 50 mobile operators and 400 brands in the US, Europe and Asia, delivering mobile services that engage millions of consumers.

"Enpocket is the first mobile media company to bring together the highest quality mobile entertainment, a global distribution network and integrated marketing services. Peter Larsen drove its European operation to a new level and brings a unique mix of media and technology expertise to his new role. He will continue to develop Enpocket's standing as a company that truly understands how entertainment and marketing must work hand-in-hand to deliver value," said Skuli Valberg Olafsson, Manager of Corporate Finance, Straumur Investment Bank.

Peter Larsen joined Enpocket as VP Sales and Business Development and developed Enpocket's mobile CRM solutions for mobile operators and brands before being appointed Managing Director, EMEA. Prior to Enpocket, he held positions with Liberate Technologies and Apple Computer.

"This new round of funding shows resounding confidence in our vision for mobile media. Enpocket has built a reputation in the marketplace as a trusted provider of quality mobile media services to operators, media companies and handset-makers," said Peter Larsen, CEO, Enpocket.


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