Elata joins forces with Siemens mobile and The Carphone Warehouse to launch UK's first consumer Java platform
June 11, 2002
LONDON -- Mobile giant Siemens mobile has chosen the elata senses wireless Java delivery platform as part of its UK launch of the new M50 mobile handset - the first affordable, mass-market Java phone to be commercially available in the UK. The flexible elata senses platform will allow Siemens M50 mobile users the freedom and ability to choose their own personalised package of media-rich data services including games and entertainment, via The Carphone Warehouse portal. The Carphone Warehouse staged Java download demonstrations, powered by elata's subscriber management and service delivery platform, at today's official UK launch of the new Siemens M50 phone. The demonstration included the over-the-air (OTA) delivery and download of the latest Java games from the The Carphone Warehouse portal to the new GPRS phone. The elata senses platform features unique software capabilities for managing subscriber groups, mobile services and devices, which enable the portal to:
allow users to create and manage their personal account and register for interest groups
offer a portfolio of Java services and ringtones for users to discover
allow users to simply self-select services from a range that match their interests
deliver and download services simply, to ensure users are removed from technology issues
"The flexible, scalable nature of the elata senses platform will enable our M50 Java phone to deliver fun, affordable and targeted data services to the UK mass-market for the first time," said Peter Richardson, CTO of Siemens mobile. "Together with elata and The Carphone Warehouse, we will offer mobile users a dynamic and compelling user experience and unparalleled freedom and flexibility to enjoy the latest mobile services." Elata Ltd. Siemens AG
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