LONDON -- Craig Ehrlich, an Executive Board Member of SUNDAY, the Hong Kong-based mobile phone network operator he launched in 1996, is today appointed Chairman of the GSM Association's CEO Interim Board.GSMA members provide four out of five mobile phone customers in the world.During the last six months, Ehrlich has been Chairman of the GSMA's CEO Advisory Board devising the landmark structural changes to the governance of the GSMA. He now takes over the CEO Interim Board Chair prior to the formal approval of the full 23-member Board scheduled for mid-February 2003.The CEO Interim Board comprises Boardroom-level representatives from network operators such as: Vodafone, Orange, T-Mobile, NTT DoCoMo, China Mobile, SingTel Group, Cingular Wireless, TIM (Telecom Italia Mobile) Telefónica Móviles, Sonera and AT&T Wireless."By getting co-operation, agreement and involvement at Boardroom level among the largest wireless groups, we can unite this industry and drive it forward at an even faster pace," says Ehrlich."In the recent past, our lack of collective focus on key technical enablers has led to a fragmented approach to some of the more complex services - such as mobile data - and this created inter-operability problems and confusion for our customers."The Board will target this confusion and replace it with clarity, working together to deliver compelling new services on common global platforms, and helping to increase the values of our members' businesses by delivering the best results for their customers, their shareholders and the global investment community."GSM Association