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Next One Interactive and Comcast Spotlight to offer residential real estate listings through video on demand
April 14, 2010
FT. LAUDERDALE, Fla. -- Next One Interactive /quotes/comstock/11k!nxoi (NXOI 0.75, +0.05, +7.14%) and Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that they will introduce "Homes TV On Demand," a new video-on-demand (VOD) "channel." Homes TV On Demand will allow prospective home buyers in more than 70 U.S. markets -- representing 15 million digital cable homes -- to view hundreds of in-market real estate listings through Comcast Spotlight's Searchlight VOD advertising platform.
Next One will work with Liquidus Marketing Inc. for scaled video creation services across Comcast Spotlight's footprint. Liquidus Marketing Inc.'s CEO Todd Holmes stated, "Our solution allows for a cost-effective way to aggregate listings into attractive videos, and we're looking to facilitate more ways for buyers to interact with listings and sellers in the future."
Comcast Corp. (Nasdaq: CMCSA, CMCSK)
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