Cisco Targets SOHO Segment

SAN JOSE, Calif. -- Highlighting its commitment to help drive channel partner profitability, Cisco Systems, Inc. today launched a new initiative that is focused on providing customers with a convenient method for purchasing select Cisco products online. The foundation of this new channels initiative is a web-based ordering option that quickly and easily links small business and SOHO customers with Cisco authorized online direct marketing resellers. This new online option combines the popularity of Cisco.com with the convenience of ordering from direct marketing resellers to address the purchasing needs of today's small business and SOHO customers. "Thousands of customers come daily to our website looking for a convenient way to purchase point products that may not require the services of a systems integrator," said Surinder Brar, senior director of Worldwide Channels Marketing at Cisco Systems. "They know what they want, have the ability to install it themselves, and just want to place the order. We have created this online initiative to link these customers with our authorized channel partners who can accept these orders online. Thus making it more convenient for small business and SOHO customers to engage with partners who are capable of meeting their needs." Cisco Systems Inc.