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Cisco Appoints Theater Managers

Cisco Systems announces three new geographic theaters

June 6, 2005

2 Min Read

SAN JOSE, Calif. -- Cisco Systems, Inc. (Nasdaq:CSCO - News) today announced several organizational changes that align the company's focus on long-term growth, capturing emerging market opportunities, and better serving its customers. These changes include the creation of a new geographic structure to include an "Emerging Markets" theatre, a "European Markets" theatre and a "United States and Canada" theatre. As a part of this change, four Cisco senior vice presidents within the worldwide field sales organization will take on new roles to lead the new theatres and functions, as follows:

  • Emerging Markets--to be led by Paul Mountford, Senior Vice President, Cisco Systems. Currently, Mountford runs Cisco's Worldwide Channels organization. This newly created theatre will bring together common disciplines and programs for regions which are now aggressively investing in new networking capabilities, including Latin America and the Caribbean, the Middle East and Africa, Russia and other members of the Commonwealth of Independent States (CIS), and eastern European nations.

  • European Markets--to be led by Chris Dedicoat, Senior Vice President, Cisco Systems. Currently, Dedicoat runs the geography sales organization within the EMEA theatre. The European Markets theatre will include more than 20 countries, including the United Kingdom, Germany, France and Italy.

  • United States and Canada--to be led by Robert Lloyd, Senior Vice President, Cisco Systems. Currently, Lloyd runs Cisco's Europe, Middle East and Africa (EMEA) theatre.



The current Asia Pacific and Japan theaters will remain unchanged.

In addition to the reorganized theatre structure, Keith Goodwin, Senior Vice President, who currently runs Cisco's Americas International theatre, will now run the Worldwide Channels organization. Cisco's Channel organization trains and enables channel partners to find new business, grow advanced technologies, and adapt to sell solutions, with the objective of driving profitable growth and customer satisfaction.

"This organization's highest priority is growth. The new organizational structure positions us to extend our growth opportunities, with a greater emphasis on emerging markets while keeping a solid focus on our established markets," said Rick Justice, Senior Vice President, Worldwide Field Operations, Cisco Systems.

Justice continued, "The timing of this organizational change allows us to start the next fiscal year with our leaders in place and positions us to invest in the first half to drive increasing momentum throughout the year."

Cisco Systems Inc.

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