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Cingular Rebrands

Cingular Wireless will be folded into the AT&T brand from January 15

January 12, 2007

1 Min Read

SAN ANTONIO -- AT&T, the standard bearer of communications excellence for more than a century, is getting younger on Monday, when the company folds the six year-old Cingular wireless name into the iconic AT&T brand.

Starting Monday, Jan. 15, AT&T Inc. (NYSE: T) is launching a new multi- media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.

"Around the world, our customers recognize the AT&T brand for meaningful innovation, a commitment to customer service, high quality and exceptional reliability," said Edward E. Whitacre Jr., chairman and CEO of AT&T. "AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do."

AT&T Inc. (NYSE: T)

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