Cable Show Highlights tru2wayCable Show Highlights tru2way

WASHINGTON -- As cable operators nationwide continue to deploy tru2way(tm) technology supporting new interactive TV services that will work without a set-top box, content innovators, applications developers and new media visionaries will join together for a conference in conjunction with The Cable Show '08 that will enhance deployment of this platform.

Formerly called the "Open Cable Applications Platform," tru2way represents an exciting new era for interactive television that will allow consumers to access creative applications anywhere within cable's footprint in which the software platform has been deployed.

The second annual Tru2way Developers Conference begins Saturday, May 17, and runs through noon on Sunday, May 18, just prior to the official start of The Cable Show, the 57th Annual Convention and International Exposition of National Cable & Telecommunications Association's (NCTA), in New Orleans May 18-20.  

The Tru2way Developers Conference, produced by NCTA in partnership with CableLabs® and premier sponsor Vidiom Systems, will provide a forum for cable operators, content providers, Java and interactive TV (iTV) developers and companies to share ideas and information regarding the latest tools and trends in rollout of the tru2way platform. The conference will offer a full agenda of business and technology sessions, as well as hands-on workshops designed to promote further developments in the Java-based tru2way universe.

Confirmed speakers at the conference include Dr. Richard R. Green, President and CEO of CableLabs, and Paul Liao, Chief Technology Officer for Panasonic. Topics that the conference will highlight include programming, platform, consumer electronics, application development and retail opportunities. Additional speakers will be announced shortly.

"Tru2way is the path to the future of television," said CableLabs' Dr. Green. "The participants in this conference are developing the guidelines and applications that will influence the design of new products and services that will benefit consumers for years to come."

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