Cox Communications, the third largest cable provider in the U.S. with over 6 million subscribers, is deploying Bridgewater's market leading mobile personalization portfolio for its forthcoming 3G wireless service.

For the rollout of the service, Cox chose the Bridgewater Service Controller to securely authorize and authenticate subscribers and provide critical accounting functions.

Cox is also deploying Bridgewater's Subscriber Data Broker to bring together rich, dynamic subscriber data with the sophisticated tools to broker that data to multiple systems and applications. By combining an advanced business rules engine with application policy controls, it enables service providers to broker subscriber data to third-party applications making it easy to create and personalize services on line and in real time.

Quotes

Stephen Bye, Vice President of Wireless, Cox Communications

"Bridgewater's subscriber data management and service control productsare enabling us to rapidly launch and personalize mobile services for ourcustomers."

David Sharpley, Senior Vice President, Bridgewater Systems

"We are delighted that Cox has selected the Bridgewater ServiceController and Subscriber Data Broker to support the rapid rollout of itsnational 3G wireless service and plans to evolve to a 4G LTE service. This newstrategic win validates our unique mobile personalization value propositionfor service providers as they seek to generate revenue and profit from mobiledata services."

Bridgewater Systems Corp. (Toronto: BWC)