BigBand opens R&D facility in Shenzhen, announces six new digital video customers in China

March 30, 2007

3 Min Read

BEIJING -- BigBand Networks, Inc., (NASDAQ: BBND), today announced that it has opened its fourth office in China at that nation’s largest cable industry conference. The company—which also plans to demonstrate an array of technologies at the conference this weekend designed to aid the China cable industry’s continuing migration to digital TV services—officially opened a research and development facility in Shenzhen, in Guangdong province, to support its other offices in Hong Kong, Beijing and Shanghai.

"The Shenzhen facility further demonstrates our continued commitment to the Chinese market," said Johnny Cheung, BigBand’s senior director of the Asia-Pacific region. "We will be demonstrating a range of technologies this week that are designed to help China’s operators to upgrade to a digital infrastructure and support new, revenue-generating applications to fully leverage their investments in these upgrades."

BigBand Networks will operate four distinct technology exhibits today through Sunday in Hall 2, Booth 2504 at the China International Exhibition Center. BigBand’s demonstrations include: Headend-in-a-Box. BigBand Networks will demonstrate the “headend-in-a-box” capabilities of its BMR®, which processes video from a wide range of sources—including satellite feeds, digital and analog broadcasts and VOD servers—for delivery over Ethernet, QAM, ASI and other formats. BigBand’s BMR combines a wide range of digital video headend functionality in a self-contained piece of modular hardware.

  • Advanced Video-on-Demand. This demonstration showcases BigBand’s role in delivering advanced video-on-demand and time-shifting services, which can generate additional revenue for operators. Time-shifting refers to the ability for viewers to have some degree of control over when they begin watching programs.

  • Video over DOCSIS®. In this demonstration, BigBand’s Cuda® Modular CMTS architecture delivers HDTV over a cable modem simultaneously to a laptop PC and a television.

  • Addressable Advertising. This demonstration illustrates the ability of BigBand’s BMR for measurable delivery of tailored advertising to individual recipients.

  • BigBand Networks’ Shenzhen office officially opened in a ceremony on Thursday, March 29. The new office supports development of video, voice and data technology as an extension of BigBand’s other development sites. The company expects that development to include functionality designed to meet the specific needs of Chinese service providers.

In a separate release:

BEIJING -- BigBand Networks, Inc. (NASDAQ: BBND), a leading provider of broadband multimedia infrastructure for video, voice and data, today announced that six Chinese cable operators are deploying the company’s Broadband Multimedia Services Router (BMR®) to process and deliver digital video. The operators are Wuxi Cable TV and Changshu Cable TV in Jiangsu province; Jieyang Cable TV and Qingyuan Cable TV in Guangdong province; and Hefei Cable TV and Huaibei Cable TV in Anhui province.

"The migration to digital TV services is a very important initiative in China," said Wei Hongbin, director of Jieyang Cable. "BigBand Networks’ extensive experience and innovation with digital video has really been a significant help to our effort. The BMR’s ‘headend-in-a-box’ capabilities make it a good solution to manage and deliver digital video on Chinese cable networks."

The six Chinese operators are using BigBand’s BMR to collect TV programming from a range of sources and apply a number of technical processes to improve picture quality and ensure efficient delivery over coaxial cable. BigBand Networks has developed a number of technology solutions—such as digital TV management—that allow operators to deliver digital programming more efficiently, at a lower cost and with better quality over their existing networks.

BigBand Networks Inc. (Nasdaq: BBND)

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