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Bell Canada Appoints Execs

Bell appoints Wade Oosterman president of Bell Mobility and Bell Distribution and Stephane Boisvert president of its enterprise business

August 2, 2006

3 Min Read

MONTREAL -- Bell Canada today announced two key appointments to the company's senior leadership team. Wade Oosterman is appointed President of Bell Mobility and Bell Distribution Inc. (BDI), as well as Chief Brand Officer of Bell Canada, effective immediately.

Stephane Boisvert, former Senior Vice-President, Global Client Solutions Sales of Sun Microsystems Inc., is appointed President of Bell Canada's Enterprise business, effective August 3, 2006.

"We are delighted that these two accomplished individuals will take on the leadership of two of the company's important business units," said Michael Sabia, President and Chief Executive Officer of BCE Inc. and CEO of Bell Canada. "Both Wade and Stephane are recognized as leaders in their respective fields with the proven ability to drive profitable growth in their businesses. Their appointments underscore the intensity of our focus on executing our strategy to position Bell as the communications company for the 21st century," Sabia added.

As President of Bell Mobility and BDI, Oosterman's recognized expertise in developing profitable growth strategies will enhance the company's leadership in wireless products, networks, and customer service for business and consumer customers across Canada.

As Chief Brand Officer for Bell Canada, Oosterman will focus his renowned branding expertise on advancing Bell's position as Canada's leading communications company.

"Wade's appointment - along with Stephane's - is the latest example of Bell's ongoing ability to attract top talent," Sabia said.

"His commitment to revenue growth and cost reduction will be key ingredients in accelerating Bell Mobility's progress in the highly competitive wireless industry," Sabia added. "His unique strengths in delivering innovative products, services, disciplined pricing, and effective distribution structures will make him a major contributor to Bell Canada's strategy to grow next-generation services."

"Wade is widely viewed as the pre-eminent marketing executive in the Canadian communications industry, and has a recognized ability to infuse a unified and consistent brand in all elements of the company's operations," said George Cope, President and Chief Operating Officer of Bell Canada.

Boisvert will replace Isabelle Courville, who has decided to step down as President of the Enterprise Group (see separate release).

As Senior Vice-President, Global Client Solutions Sales, at Sun Microsystems in Menlo Park, California, Boisvert was responsible for the company's global technical sales force and professional services. During this period he also served as Chairman of Sun Microsystems Canada.

"Stephane understands complex technology solutions, new concepts and trends, and how they can have a real impact on customers and their business," Sabia said. "His proven ability to coordinate sales consultants and solutions architects will help Bell work with customers to determine what they really need in terms of information communications technology services. He will also play a significant leadership role for Bell in Quebec."

"Stephane's experience in creating and delivering new service solutions while focusing on financial performance - in terms of revenue, profitability, customer loyalty and market share, and employee satisfaction - will allow our Enterprise Group to further leverage its value proposition in the marketplace," Cope said.

BCE Inc. (Bell Canada) (NYSE/Toronto: BCE)

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