Apple: the Numbers Behind the (Huge) Numbers

Any way you slice it, it was a big quarter for Apple

Sarah Thomas, Director, Women in Comms

January 24, 2012

2 Min Read
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Apple Inc. (Nasdaq: AAPL) just came off its best quarter yet, in which its profit of $13.6 billion and revenues of $46 billion more than doubled its year-ago quarter, making it the second largest U.S. company by market cap. (See Apple Reports Q1 Revenue of $46B.)

The Cupertino, Calif., giant now also has $97.6 billion in its cash reserve, money that CFO Peter Oppenheimer said wasn't "burning a hole in our wallets," but he had no announcements as to its use.

Beyond the record-breaking financials, plenty of other numbers were worth noting -- including some, associated with the iPhone and iPad, that propelled Apple to its market-leading status.

Here are some of the figures CEO Tim Cook extolled during the company's first-quarter earnings call Tuesday:

  • Apple sold 37 million iPhones, which Cook pointed out represents 128 percent growth against a market rate of 40 percent, according to IDC . He attributed the growth to the "breathtaking" reception of iOS 5, the phone's camera and its voice-activated virtual assistant Siri. "Our customers are loving iPhone, and we're very happy with that," he said.

  • The iPhone 4S is available in more than 90 countries, making it Apple's fastest rollout ever. Cook said Apple ended the quarter with a significant backlog in some key geographies, despite its "bold bet" on strong 4S demand.

  • Apple sold 15.4 million iPads and saw unprecedented growth for the tablets in enterprises and educational institutions. Cook says the iPad will cannibalize the personal computer market, including Macs, but that doesn't worry him, nor does the rising tide of low-cost competition.

    "People who want an iPad won't settle for limited functionality," Cook said. "Last year was supposed to be the year of tablets, but I think most people will agree it was the year of the iPad for the second year in a row."

  • In total, there have been 315 million iOS devices sold to date, 62 million of them sold in the December quarter.

  • Apple iCloud now has 85 million customers signed up. "It's not just a product; it's a strategy for the next decade," Cook said.

  • Apple's App Store now has 550,000 apps available, 170,000 of which are designed specifically for the iPad. Cook said developers have earned more than $4 billion from the App Store, more than $700 million of which came in the past quarter.

    — Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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