Apple's iPhone Goes 3GApple's iPhone Goes 3G

SAN FRANCISCO -- Apple(R) today introduced the new iPhone(TM) 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.** iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries -- Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US -- on July 11.

"Just one year after launching the iPhone, we're launching the new iPhone 3G that is twice as fast at half the price," said Steve Jobs, Apple's CEO. "iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year."

In a separate release:

SAN FRANCISCO -- Apple(R) today announced that downloads of its iPhone(TM) SDK (Software Development Kit) have topped more than 250,000 since its launch on March 6. The iPhone SDK provides developers with the same rich set of Application Programming Interfaces (APIs) and tools that Apple uses to create its native applications for iPhone. Apple today also announced that its amazing new App Store will be available in 62 countries bringing a breakthrough way for developers to wirelessly deliver their applications directly to iPhone and iPod(R) touch users around the world. Users can download applications wirelessly and start using them immediately.

"Developer reaction to the features, power and simplicity of the iPhone SDK has been incredible," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "We are seeing some truly amazing native apps from our developers and think users are going to love the breadth and depth of the applications available from the App Store."

In a separate release:

SAN FRANCISCO -- Apple(R) today introduced MobileMe(TM), a new Internet service that delivers push email, push contacts and push calendars from the MobileMe service in the "cloud" to native applications on iPhone(TM), iPod(R) touch, Macs and PCs. MobileMe also provides a suite of elegant, ad-free web applications that deliver a desktop-like experience through any modern browser. MobileMe applications (http://www.me.com/) include Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.

"Think of MobileMe as 'Exchange for the rest of us,'" said Steve Jobs, Apple's CEO. "Now users who are not part of an enterprise that runs Exchange can get the same push email, push calendars and push contacts that the big guys get."

Apple Inc. (Nasdaq: AAPL)