Altice USA unveils 'Optimum Media'

A4 Media, Altice USA's advanced advertising and date business, has been rebranded as Optimum Media. #pressrelease

June 3, 2024

1 Min Read

Effective today, a4 Media, the advanced advertising and data business owned by Altice USA, will rebrand to Optimum Media to further unify with the company’s Optimum connectivity brand while continuing to drive excellence and growth for existing and prospective advertising clients looking to effectively reach their customers.

Optimum Media provides innovative, data-driven multiscreen advertising solutions reaching every DMA in the U.S., including in the 21 states where Optimum delivers broadband, mobile, video, home phone, and managed business services solutions to approximately 4.7 million customers. Optimum Media specializes in audience reach by using data-backed solutions, location, programming, and more to drive engagement, increase brand visibility, and maximize return on investment for its clients.

News 12, the preeminent hyperlocal news source across the New York tri-state area, is represented by Optimum Media in the Optimum footprint, supporting the news network on everything from their award-winning originals, endemic sponsorships, and groundbreaking branded content opportunities.

Read the full press release here.

Altice USA

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