AlcaLu Demos Platform

5130 Geographic Messaging Services Platform leverages Bell Labs innovations to ensure delivery of 'push' services

September 10, 2008

2 Min Read

SAN FRANCISCO -- Alcatel-Lucent (Euronext Paris and NYSE: ALU) today introduced the 5130 Geographic Messaging Services Platform (GMSP), a next-generation, location-driven services platform that supports the delivery of finely targeted “push” messaging, advertising and social networking services to mobile users based on their location. The 5130 GMSP leverages unique Bell Labs innovations to dramatically increase the accuracy and timeliness of location-based services. The platform overcomes two of the key challenges in the delivery of such services by using sophisticated techniques to reduce the capacity demands on mobile networks and the consumption of battery life in mobile devices.

The 5130 GMSP will be demonstrated in Alcatel-Lucent’s booth (#407) at the CTIA Wireless and Entertainment 2008 trade show and exhibition being held in San Francisco’s Moscone Convention Center, Sept. 10-12.

Developed and commercialized by Alcatel-Lucent Ventures, the 5130 GMSP leverages new patent-pending technology to deliver the most advanced “geofencing” engine available in the industry today, ensuring that messages, promotions and ads can reach subscribers at the most appropriate time and place. Geofencing involves the establishment of a virtual “fence” around a particular location or individual. When a mobile phone user crosses a given “fence,” it triggers the delivery of an SMS text message or multimedia message that is relevant to that individual and that location, such as a promotion for a particular store, or the presence of a friend or associate in the area.

Featuring innovative Bell Labs-developed algorithms, the platform is ideal for the introduction of next-generation mobile applications such as “proximity” marketing and social networking, “kid tracker,” and other opt-in mobile applications developed by service providers, content suppliers and other third parties.

“Location-based services have long been seen as an important potential source of revenue for service providers, advertisers and retailers alike, but to date the technology simply hasn’t been available to make these services truly compelling -- as a result uptake has been slow,” said Gani Nayak, vice president of Alcatel-Lucent’s Messaging activities. “The 5130 GMSP brings location-based services to an entirely new level, enabling the delivery of multimedia content that is personalized, timely and relevant, enriching the mobile Web 2.0 experience.”

Alcatel-Lucent (NYSE: ALU)

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