ADB On Board With Cable MOU

ADB Group signs MOU with top US cable operators

June 9, 2008

2 Min Read

GENEVA -- Advanced Digital Broadcast Holdings S.A. (SWX: ADBN) reported today that it had signed a binding Memorandum of Understanding with the top six cable operators in the United States, together with major consumer electronics and information technology companies.

The Memorandum of Understanding endorses the tru2way™ technology platform developed by CableLabs®, for delivering two-way interactive digital cable services. Companies that have signed the Memorandum of Understanding include Comcast, Time Warner, Cox, Cablevision, Charter and Bright House Networks from the cable operators' side; ADB Group and Digeo from the set-top makers' side; Panasonic, Samsung, and Sony from the digital television manufacturers' side; and Intel from information technology side. The aforementioned cable operators together represent over 80 percent of all US cable subscribers with some 105 million homes passed.

Signing of the Memorandum of Understanding is a significant step forward in creating a unified basis, ensuring that consumers who purchase digital cable devices will be able to receive new and innovative interactive cable services. It also enables the broadcasting networks, content owners, cable operators and equipment manufacturers to develop creative interactive services that can be provided directly to cable customers.

The signatories are also forming a Founders Advisory Board (FAB), composed of representatives of the cable television, content, consumer electronics and information technology industries for advisory input to CableLabs®, in order to develop the tru2way™ platform further.

ADB Group recently announced that its set-top box affiliate company had introduced a new range of products designed for the US cable market, including a set-back box, for which ADB has already achieved tru2way™ certification from the CableLabs®. The Group's US cable boxes are powered by the OCAP™ middleware solution provided by the Group's software affiliates Osmosys and Vidiom, the latter being also a recognized industry leader in tru2way™ solutions.

Mr. Francois Pogodalla, the ADB Group Deputy CEO, commented: "We are pleased and honoured to be a recognized part of the US cable market development. This milestone gives further substance to our commitment to create the next generation of interactive digital cable TV together with the leading US cable operators. Open standard technology solutions have always formed a key part of our strategy. We are looking forward to contributing our technology knowledge to the industry and to bringing new tru2way™ based innovations and solutions to the US market."

Advanced Digital Broadcast Holdings SA (Swiss: ADBN)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like