PHOENIX—Cable One, Inc. (NYSE: CABO) today announced that it will be rebranding as Sparklight beginning in the summer of 2019.

“We are very excited for this evolution to our new brand and the next chapter in our story,” Cable ONE President and CEO Julie Laulis said. “Over the past several years we have evolved and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world. While we are introducing a new brand, our corporate name will remain Cable One, Inc.”

According to Laulis this change reflects the company’s transformation from its origins as a traditional cable company to a full-service provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community. The name Sparklight illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.

As part of the rebrand, in 2019 the company will be streamlining its residential internet service plans and pricing, offering even faster speeds, added value and the ability to include unlimited data on any plan. Sparklight will also strengthen its commitment to the communities it serves through educational programs, corporate giving and donations of time and resources. Additionally, the company will continue its focus on making the lives of its customers easier by providing value-added services, such as expanding customer self-service options through improved residential and business portals and creating a more personalized experience in updated and refreshed local offices.

Cable One Inc.