Motricity to Acquire Adenyo

Motricity has signed an agreement to acquire Adenyo

January 31, 2011

2 Min Read

BELLEVUE, Wash. and TORONTO -- Motricity (NASDAQ: MOTR) today announced it has signed an agreement to acquire Adenyo (www.adenyo.com), a mobile marketing, advertising and analytics solutions provider with operations in the United States, Canada and France. Adenyo enables enterprises, brands, media companies, advertising agencies and mobile operators such as; McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom, to directly engage consumers through the delivery of highly targeted mobile marketing and advertising campaigns. The addition of Adenyo will significantly enhance Motricity's ability to deliver a full range of mobile data service solutions to its mobile operator and enterprise customers around the world, all through its cloud computing based managed service platform.

The planned integration of Adenyo's mobile advertising and analytics capabilities into Motricity's mCore Platform, combined with mCore's existing content management and mobile commerce capabilities, will create a solution set that will deliver high value and highly relevant content, applications, goods, services and advertising campaigns all through one highly scalable, carrier-grade, managed service platform. These new capabilities will significantly enhance Motricity's ability to fully capitalize on the tremendous growth taking place in the global mobile data market, especially the smartphone segment.

ABI Research forecasts an unprecedented opportunity for growth in the mobile marketing and advertising market, projecting global spend will reach $28.9 billion by 2014.

"The power of highly targeted mobile advertising, combined with highly targeted mobile commerce solutions is going to transform the mobile data industry," said Ryan Wuerch, chief executive officer of Motricity. "Adenyo's technology, mobile marketing and advertising expertise and their long-standing relationships with powerful enterprise customers will significantly strengthen our position in the mobile data services ecosystem."

"We are delighted to become part of the Motricity family", said Tyler Nelson, chief executive officer and chairman of Adenyo. "Motricity is a proven market leader in the mobile data services industry and has reached the level of scale and global presence required to lead the next wave of mobile data services value creation. The ability to offer dynamic mobile advertising and mobile commerce through one integrated, managed service platform - informed by advanced analytical consumer insights - will usher in the next generation of high value, highly relevant mobile experiences."

Motricity Inc.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like