Informa TechTarget, the B2B growth accelerator for the technology sector, is createdInforma TechTarget, the B2B growth accelerator for the technology sector, is created

Informa TechTarget brings together market-shaping insights and expertise, audience scale, unique intent data, specialist content, and leading end-to-end go-to-market services for B2B technology vendors. #pressrelease

December 3, 2024

1 Min Read

The creation of Informa TechTarget was today confirmed, following the successful completion of the combination of TechTarget, the global leader in purchase intent-driven services, with Informa Tech's digital businesses – part of Informa PLC (LSE: INF.L), a FTSE-50 UK Group with a leading position in international B2B events, B2B digital services and academic knowledge. Informa TechTarget aspires to be the leading B2B growth accelerator for the technology industry, delivering services that help companies move faster to market and faster to revenue. Trading of the new company's common stock will commence on December 3, 2024 on the Nasdaq Global Select Market under the ticker symbol "TTGT".

Informa TechTarget now employs more than 2,000 people and serves 7,500 customers worldwide and sits at the growing intersection of two exciting markets – tech and B2B marketing – estimated to be a $20 billion annual market opportunity. The new company will offer technology vendors powerful solutions built on the back of its unique B2B audiences, permissioned intent data, specialist insights and expertise, helping them reach, engage and influence technology buyers and driving exceptional outcomes across the entire go-to-market:

  • Intelligence and advice from 750+ editors, journalists, and expert industry analysts that guide and influence strategies at market, product, and go-to-market levels.

  • Branded content with superior reach for building awareness and thought leadership through its publishing network of over 220 digital editorial brands, alongside full-service content studios that connect buyers and sellers to engage and prompt action.

  • An audience of 50 million B2B Tech and Line of Business (LOB) professionals worldwide, delivering powerful permissioned intent data for actionable targeting and demand generation solutions that build client pipelines and accelerate revenue.

Read the full press release here.

Informa

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