Zoove Secures Additional $15 Million in Funding

Zoove secures additional $15 million in funding to provide StarStar Numbers to brands and advertisers

August 16, 2011

1 Min Read

PALO ALTO, Calif. -- Zoove announced today that it has closed a $15 million round of Series D funding, led by new investor Panorama Capital. Existing investors also participating in the round included: Cardinal Venture Capital, Highland Capital Partners, and Worldview Technology Partners. Zoove will use the funds to further accelerate its operations as the exclusive provider of StarStar Numbers for the largest wireless operators in the United States, reaching more than 250 million people.

StarStar Numbers lets brands easily connect with people – anytime, anywhere, on any mobile phone. StarStar Numbers are branded vanity mobile numbers designed to be promoted as part of any marketing campaign, such as: billboards, print or online ads, TV and radio commercials, consumer packaged goods and more. With StarStar Numbers, consumers simply call the name of the brand they see being promoted (e.g. **BRAND). Instantly, they can be pushed that brand’s mobile app, Web page, coupon, videos or more, directly to their mobile phones – without the need to use bar code readers or disjointed text message short codes.

“Zoove has tremendous potential to help brands and advertisers leverage their existing ad budgets to reach today’s on-the-go consumer,” said Shankar Chandran, Partner, Panorama Capital. “What excites us the most about StarStar Numbers are their simplicity and reach. Zoove’s exclusive relationship with the major U.S. wireless carriers means that it can deliver significant value to advertisers, mobile operators and consumers. We’re proud to invest in such an innovative company that solves such a fundamental market need.”

Zoove Corp.

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