XIAM Wins Telenor DealXIAM Wins Telenor Deal

DUBLIN -- XIAM, the Irish mobile applications software company, today announced that Telenor Mobile Interactive, the US arm of leading Norwegian mobile communications company Telenor Mobile, has purchased the XIAM Media Platform to enable it to provide mobile interactive services to North American broadcasters.

The XIAM Media Platform is a complete solution for providing interactive mobile services to broadcasters and brands. Using XIAM's technology, American audiences will get the opportunity to interact with their favourite TV and radio shows using their mobile phones. Telenor Mobile's recently launched US operations have already won contracts with a number of major broadcast networks.

The North American mobile data market has in the past lagged behind that of Europe and Asia. However the recent growth in SMS traffic and the success of a range of new data services suggests that this gap may be closing. Operators in North America are waking up to the potential to drive growth by opening up the value chain to large media organisations. XIAM's technology plays a key role in this by enabling premium rate data services across a range of major networks. XIAM's award winning technology offers the carrier-grade performance and scalability required for the US market with its 140 million plus mobile subscribers.

Speaking on behalf of, Telenor Mobile Interactive, CEO Steinar Svalesen, said, "We were looking for an experienced company that could provide the technology and know-how required to work with the world's leading broadcasters and mobile operators. XIAM's products provide both the required functionality and capacity to meet the demanding expectations of our customers."

Speaking on behalf of XIAM, Colm Healy, CEO, said, "We are delighted to make this significant announcement, our biggest deal to date in 2003. Telenor Mobile is recognised globally as one of the world's mobile data pioneers and we view its selection of our technology as a significant endorsement. It is a fantastic achievement for everyone involved and could not have been done without the hard work and dedication of a great team of people working here in XIAM."

XIAM Ltd.

Telenor Mobil SA