Vodafone Rings NMS & LogicaCMG

NMS Communications and LogicaCMG become preferred global ringback tone vendor for Vodafone

July 12, 2005

2 Min Read

READING, U.K. -- NMS Communications (NASDAQ: NMSS) and LogicaCMG (LSE: LOG) today confirmed their selection as preferred ringback tone vendors worldwide by Vodafone. LogicaCMG will provide the implementation, integration and maintenance worldwide for the Vodafone deployments of NMS' MyCaller(tm) offering. Vodafone also benefits from the two companies' end-to-end ringback solution, which includes relationships with leading content providers, the ability to promote regional and specialised content offerings, and master content aggregation services.

NMS and LogicaCMG have already enabled the deployment of ringback tone services for several Vodafone operating companies, including Vodafone Netherlands, Vodafone Portugal, Vodafone Hungary and Vodafone Partner company, Swisscom Mobile.

The MyCaller(tm) ringback tone service replaces the traditional "ring, ring" sound that a caller hears until a call is answered with commercially recorded music, sound clips and other media chosen by the subscriber. What the caller hears depends on the personal ringback profile previously chosen by the subscriber. With MyCaller(tm), ringback tones may be set easily via WAP, SMS, IVR and the Vodafone live! portal.

Unlike the popular ring tones, which reside in the handset and depend on having models with specific features, the ringback tone service resides on the telecom provider's network. Every mobile customer, regardless of handset, can use the service, and all of their callers, regardless of whether they're calling from a fixed-line or mobile phone, will hear the ringback that the customer has chosen for them to hear.

Paolo Pescatore, IDC's Research Manager for EMEA Consumer Wireless and Mobile Communications, affirmed, "Music as a category of applications is proving to be a very key part of an operator's data offering. The success of ringtones is clear to see while mobile music tracks promises so much. Ringback tones represent the next opportunities for operators to increase additional revenues and allow users to further personalise content to suit their needs. This particular tie-up represents how important it is for leading players to cooperate and work directly with operators to bring content-based solutions to the market."

LogicaCMG plc

NMS Communications Corp.

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