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Vodafone Picks M1 as Partner

Singapore's MobileOne (M1) joins Vodafone's Partner Network community, becoming VOD's first partner in the Asia/Pacific region

November 3, 2003

1 Min Read

NEWBURY, U.K. -- Vodafone and Mobile One ("M1") today announce the signing of a new Partner Network Agreement, making M1 Vodafone's exclusive Partner in Singapore, and its first Partner in the Asia-Pacific region.

The mutually beneficial partnership brings together two well-recognised brands; Vodafone is the world's largest mobile community and M1 is Singapore's leading mobile operator. Under the terms of the agreement, both companies will co-operate in developing and offering products and services to international travellers and domestic customers.

As a Partner Network, M1 will offer Vodafone and its partners' customers seamless access to Vodafone's international mobile services while travelling in Singapore. M1 customers will enjoy the benefits of Vodafone's roaming services across its global footprint.

Peter Bamford, Chief Marketing Officer, Vodafone said: "Our tie-up with M1 is another step towards bringing our customers the key benefits of the Vodafone brand and services in the Asia-Pacific region. It is also illustrative of Vodafone leveraging its global scale and scope to strengthen Vodafone's international brand profile, creating new sources of revenue for both parties and adding synergy to Vodafone's growing Partner Network community."

"We are very excited about the potential of this partnership with Vodafone and the many benefits it will bring. M1 customers will have access to an even more  comprehensive range of products and services when they travel overseas in the many countries covered by the Vodafone footprint." said Neil Montefiore, Chief Executive Officer, M1.

Following today's announcement, Vodafone's portfolio of global services, supported by its global brand, will be available in ten Partner Network countries: Austria, Croatia, Denmark, Estonia, Finland, Iceland, Kuwait, Lithuania, Singapore and Slovenia.

Vodafone Group plc

MobileOne (Asia) Pte Ltd. (M1)

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