Vodafone Omnitel upgrades to Cash-U Mobile Technologies' Pecan 2.0, after generating more than 100M mobile entertainment transactions on old version

August 27, 2002

1 Min Read

LONDON -- Cash-U Mobile Technologies (www.cash-u.com), the world-leader in mobile entertainment standards and solutions, today announced that Vodafone Omnitel successfully upgraded to Pecan 2.0 - Cash-U's open-standard enabler of mobile entertainment applications. Since launching mPlay games portal and generating over 100 million mobile entertainment transactions via Pecan, Vodafone Omnitel is keen to further benefit from the platform. Pecan 2.0's predecessor was the first mobile entertainment platform to be installed at an operator's site. Pecan 2.0 is based on considerable R&D investment and feedback from existing customers such as Vodafone Omnitel, Telefonica, and Cellcom. Additional features include portal management capabilities and integration with external platforms. This enables operators to offer a wide range of personalised and advanced entertainment services, such as multi-user games and tournaments, while supporting high levels of traffic. As part of Cash-U's commitment to further enhancements and improvements, the next version of the Pecan platform is already being developed. Vodafone Omnitel's mPlay SMS game portal was the first to be launched in Italy and has been a huge success. Through its wide range of pay per play games, Vodafone Omnitel has driven significant revenues and has acquired, on average, 150,000 new users per month. "This is the first repeat order to our core product and is testament to Vodafone Omnitel's satisfaction and confidence in our technology," comments Amir Peleg, CEO of Cash-U. "Omnitel has effectively illustrated the return on investment that can be achieved from mobile entertainment services. This is an excellent endorsement of mobile games and we look forward to continued success." Vodafone Group plcCash-U Mobile Technologies Ltd.

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