Competition to find the most innovative and useful mobile widgets, giving two developers the chance to bank up to €100,000 in prize money

September 24, 2009

1 Min Read

LONDON -- At its international Developer Event today, Vodafone is announcing the launch of a two-phased competition to find the most innovative and useful mobile widgets, giving two victorious developers the chance to bank up to €100,000 in prize money.

Vodafone will outline the widget capabilities of the new Vodafone 360 mobiles at today’s Developer Event in front of content publishers, web and mobile developers from around the world.

Split into two phases (the first phase now and second phase during 2010), the Vodafone Appstar competition has a combined prize fund of €1,000,000 which will be shared across eight of Vodafone’s largest European operating companies to encourage innovation in the mobile application and widget space. The participating eight countries are: UK, Ireland, Germany, Netherlands, Italy, Spain, Portugal and Greece.

In the initial round of each phase of the competition, developers from anywhere in the world can submit widgets compatible with the new Vodafone 360 mobiles to any one of these eight markets via a competition website. A panel of experts from the local Vodafone operating company will then select three winning entries based on three criteria:

• User experience
• Innovation
• Value to the customer

The developers responsible for the top three mobile widgets will be awarded prize money of €25,000, €15,000 and €10,000 for coming first, second and third respectively. The €25k winner will also have their entry submitted into a Pan-European competition to decide the best of the best.

The eight competition winners’ widgets will then be put to the public vote within the participating eight countries and the winning developer will pocket a further prize of €75, 000, bringing their total prize money to €100,000. The runner up will win a total of €50,000.

Vodafone Group plc (NYSE: VOD)

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