Vodafone, Du Do DealVodafone, Du Do Deal

Vodafone and du, the UAE’s integrated telecom service provider, have signed a Partner Market agreement

January 28, 2009

2 Min Read

LONDON -- Vodafone and du, the UAE’s integrated telecom service provider, today jointly announced that they have signed a Partner Market agreement. The exclusive strategic partnership will help both companies to better serve the needs of their respective customers in the region.

Under the terms of this agreement, du will have exclusive access to Vodafone’s range of products, devices and services in the UAE and will be able to draw on Vodafone’s experience in supply chain management, technology development, the acquisition of enterprise customers from multi-national companies as well as improved inter-working between networks. du becomes the first telecommunications operator in the UAE to join Vodafone’s Partner Market programme.

As part of a phased roll-out, the partnership with Vodafone will provide du customers with improved voice and data roaming access across 67 countries. In turn, Vodafone will be able to use du’s advanced 3G network to offer its customers a range of services, which utilise ‘home’ network capabilities as well as extended coverage within the UAE. The partnership will also enable multinational companies located outside the UAE and with local operations to meet their needs for unified communications, centralised customer care and Vodafone services using du lines.

Commenting on the agreement, Hatem Dowidar, CEO, Vodafone Partner Markets, commented: “Through this agreement with du, Vodafone will be able to increase its brand recognition and extend its product range to a key market with a growing population. Mobile usage in the UAE is growing steadily and more of our customers require enhanced roaming services to and from the region.”

Underlining the benefits of the partnership, Osman Sultan, CEO, du, said: “The partnership with Vodafone will enable du and our customers to join the world’s largest international mobile network, whilst maintaining the advantages of being a local operator, thus supporting our prime mission of best serving the UAE population. This alliance will bring substantial benefits to our customers and shareholders, becoming a catalyst for expanding our service portfolio and improving our operational efficiency. "

Vodafone Group plc (NYSE: VOD)

Emirates Integrated Telecommunications Co. (du)

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