Vodafone Boasts Music Uptake

Nearly 450,000 Vodafone customers have signed up to its music subscription services

January 26, 2010

1 Min Read

LONDON -- Vodafone Group today announced that nearly 450,000 Vodafone customers have signed up to its music subscription services since it signed DRM-free deals with all four major labels in 2009. This customer base gives Vodafone stewardship over the largest number of paying music subscribers in Europe.

In the month of December 2009 over 100,000 customers signed up to one of a range of music services offered across the 8 largest Vodafone markets in Europe. Growth in customer subscription numbers is being driven both by great value monthly 10-track MP3 bundles as well as from ‘all you can eat’ (AYCE) unlimited access subscription services.

MP3 files bought in bundles can be played on a wide range of computers and digital music players including iTunes and – most importantly for Vodafone’s customers – on both mobile and PC. Customers will typically get 10 tracks per month for around €5.

Vodafone Group plc (NYSE: VOD)

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