VOD, TEF Invest in Amobee

Amobee Media Systems closes investment transaction with Telefonica and announces strategic relationship for mobile advertising

November 28, 2007

3 Min Read

SAN FRANCISCO and LONDON and MADRID -- Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Telefonica has made a strategic minority investment in Amobee. Telefonica joins Sequoia Capital, Accel Partners, Globespan and Vodafone in funding Amobee’s next stage of development.

Amobee Media Systems was founded in May of 2005, with the objective of enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video, and mobile messaging.

The Amobee management team, comprised of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor-made for mobile operators The advertising impressions from the Amobee platform occur in a relevant, contextual and non-intrusive manner, thus giving the users control over the engagement.

“We have evaluated a large number of competing platforms for serving ads in the mobile environment. We have chosen to invest in, and partner with, Amobee because we have concluded that it offers the best solution to ad-fund our growing number of mobile data services, while ensuring that our customers get better value as well as a richer mobile experience” stated Russ Shaw, Director of Innovation at Telefonica. “ We also believe that Amobee’s carrier centric model will generate the highest quality mobile advertising inventory, thus ensuring that advertisers are given a compelling proposition."

In a separate release:

SAN FRANCISCO and LONDON -- Amobee Media Systems, the world leader in mobile advertising solutions for mobile operators today announced that Vodafone has made a strategic minority investment in the company, joining Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development.

Amobee Media Systems was founded in May of 2005 in order to ad-fund the mobile industry as a whole, enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video and mobile messaging. The company launched its first live consumer trial in March of 2006 and has now several commercial operator launches including Vodafone in Greece, Czech Republic and Spain.

The Amobee management team, comprising of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor made for mobile operators and most capable to address unique challenges when it comes to creating a successful mobile advertising model. The advertising impressions occur in a relevant, contextual and non-intrusive manner thus giving users control over the engagement.

“Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns.” says Frank Boulben, Vodafone’s Director of Strategic marketing & Communication Planning. “We’re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience, “

"Today, Amobee reaches a new stage in its development. This investment and the recently announced commercial launches demonstrates that Amobee has the best operator centric ad-serve in the market” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems “With Vodafone’s investment and blessing, we are poised to become the world's premier provider of mobile ad-serving solutions”

Amobee Inc.

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