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Virgin Appeals to Youth

Announces 'pay-as-you-go' service focused on, and built around the needs of, the youth market

June 24, 2002

2 Min Read

WARREN, N.J. -- Virgin Mobile USA, LLC today announced a brand new approach to the mobile market – a service focused on, and built around the needs of, the youth market. Offering a single “pay-as-you-go” price plan with no contracts to sign and no fine print to analyse, Virgin Mobile is easy-to-buy, easy-to-use and will come fully-loaded with a host of fun music and entertainment features called VirginXtras. “Virgin Mobile offers a compelling value proposition for the majority of young Americans under 30. This dynamic market segment needs a service that is flexible enough to grow with them yet does not tie them down with a one or two year contract,” said Andrew Cole, senior vice president, wireless practice, at research firm Adventis. Virgin Mobile’s simple pricing is new to the U.S. market - just 25 cents per minute for the first ten minutes of use each day, and then 10 cents for every minute thereafter. This 25/10 price structure includes voicemail, caller ID, call waiting, long distance, surcharges and taxes. Plus, only Virgin Mobile offers the Big Bonus; any customer who uses $50 of airtime in a month will automatically receive $10 of paid airtime absolutely free. Virgin Mobile is initiating its rollout in the Sacramento, California, and Columbus, Ohio, markets on June 23, 2002, and then building its distribution network across the nation. By August 2002, Virgin Mobile expects its mobile products and services to be available at more than 11,000 U.S. retail outlets, including Best Buy, Circle K, Circuit City, Follett Higher Education Group, Media Play, Sam Goody, 7-Eleven, Target Stores, Virgin Megastores and Winn-Dixie. Also on June 23, 2002, customers across the country will be able to access Virgin Mobile’s web site and Central Intelligence advisors.Virgin Mobile USA LLC

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