Volantis signs up VimpelCom for Russian mobile content push

July 14, 2008

1 Min Read

GUILDFORD, U.K. -- Volantis, the world's leading supplier of Intelligent Content Adaptation™ solutions for the mobile Internet, today announced that VimpelCom (NYSE:VIP - News), a leading provider of telecommunications services in Russia and the Commonwealth of Independent States (CIS), is to deploy the Volantis Mobile Content Storefront™ platform. Storefront is being deployed in order to simplify complex legacy systems, drive the adoption of mobile content and increase VimpelCom’s Value Added Service (VAS) revenue share.

The platform will initially be used by VimpelCom to manage content offered by its Russian carrier, Beeline, which has an active subscriber base of more than 42m subscribers. The solution will be seamlessly integrated into VimpelCom’s six other operator properties in CIS countries (Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia) at a later date, with a group reach of 80m subscribers. Storefront is a platform for wireless carriers and content providers to manage, market, sell and distribute digital content through a variety of mobile devices and channels including WAP, SMS, IVR and USSD. The platform will enable VimpelCom to introduce new content, such as full track downloads, and allow competing content providers on its portal.

“The market for mobile content is maturing quickly in the CIS and VimpelCom is at the forefront of deploying new and compelling applications and services that will attract a broad audience of new consumers,” said Aleksey Lobanov, Senior Project manager, VimpelCom. “Not only will this deployment enable us to simplify a range of complex legacy systems, but it will also provide a stable platform from which we can offer a range of new services to our subscribers in the future.”

Vimpel-Communications (NYSE: VIP)

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