The first 'people-powered' mobile network 'giffgaff,' will launch before the end of 2009

September 25, 2009

1 Min Read

LONDON -- The first ‘people-powered’ mobile network ‘giffgaff’, will launch before the end of 2009, it was announced today.

Defining a new mobile network business model, giffgaff, an online only business, is the first of its kind. It taps into existing online behaviour where people get involved by creating content, suggesting new ideas or product innovation and supporting each other with queries on forums or blogs, on behalf of the brands they use.

giffgaff, which means ‘to give and receive’, will operate with a low cost base, without the overheads of high street stores, handset subsidies and running large call centres. It offers a simple SIM only tariff and a range of online tools to allow members to self-serve and suggest answers to each other’s questions in online user groups. As well as that, members will be rewarded for things like referring giffgaff to a friend or relative, creating user-generated marketing, or voting on business decisions. The more that members get involved the greater the reward and they will be able to get up to 100 per cent of top-ups back.

giffgaff members have a choice of what to do with their rebate; they can use it for mobile calls and texts, take the cash, or donate it to their preferred charity or fundraising group.


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