TIM Touts 2-Way SMS

Telecom Italia Mobile launches two-way eSMS service following an agreement with KelyanLab and General Wireless

April 14, 2004

1 Min Read

STOCKHOLM -- Telecom Italia Mobile's (TIM) subscribers can now send, receive, forward and reply to SMS messages from their MS-Outlook thanks to an agreement signed by TIM with Italian KelyanLab and Swedish General Wireless. The deal, based on General Wireless' eSMS Executive, is a breakthrough order for General Wireless and its eSMS technology.

TIM is one of the largest mobile operators in the world with 26 million subscribers. As a leading mobile operator with a strong corporate customer base, TIM is constantly seeking new ways to improve the service it offers. Its new service, named 'TIM Turbo-Mail', is an important step in this direction.

Downloadable from www.tim.it , TIM Turbo Mail lets TIM subscribers send, receive, forward and reply to SMS directly from their MS-Outlook using already established contact lists for both individuals and groups. Customers pay for the SMS messages sent via their monthly phone bill.

"TIM Turbo Mail fits very well in TIM's service offering to the corporate market since we have seen a great uptake of SMS from the corporate segment and a request from the market for this kind of service", says Leopoldo Tranquilly, VAS Manager at TIM. "To be able to send, receive, forward and reply to SMS messages from MS-Outlook is a natural extension of e-mail".

"We are excited about working with TIM on this project", says Anders Hardebring, CEO at General Wireless, "and we are confident that TIM's subscribers will find the TIM Turbo Mail service very useful".

Telecom Italia SpA

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