TIM Scores With MMS

MILAN, Italy -- Passions always run high with TIM. The goals of fans' favourite teams and the magic moments of the football championship are now directly available on mobile phones! Today a new era has dawned for Italian soccer fans and sports enthusiasts. One click on the mobile is sufficient to access football pictures, a synthesis of a match, a slow-motion viewer and the emotions of the most popular of Italian sports. TIM's MMS service has made all this possible. Without having to wait for UMTS, this new technology now enables photos and picture sequences to be sent directly to the MMS mobile phones of customers, who in their turn can retransmit them to another MMS phone or to the computer of friends or... adversaries! The new service, destined to revolutionise the habits of football fans, was presented today in Milan during the SMAU 2002 Exhibition by TIM's Managing Director, Mauro Sentinelli. The TIM top league (premiere league) 2002-2003 championship takes to the field in the name of technology. The MMS service was launched by TIM last June and after only a few months has accumulated a series of successes. TIM, the sponsor of the Italian premiere league (Serie A TIM), the first division (Serie B TIM), the TIM Cup (the former Italy's Cup), the national football team and other national teams, official supplier or official sponsor of the leading football teams is always been closely associated with the most popular sport in Italy: this service reinforces that special feeling between TIM and all Italian sports enthusiasts as well as with the leading clubs in our football scenario - bringing, once again, technology straight to heart of the Italian people. Telecom Italia Mobile SpA