TIM Plugs 3G

TIM launches latest 'TIM Turbo' advertising campaign

September 24, 2004

1 Min Read

ROME -- On September 26 TIM launches its latest advertising campaign for "TIM TURBO", TIM's innovative third-generation offering, in a format adopted specially for this campaign.

TIM's high-speed communications technology and services feature in a series of new adverts starring a young couple that fit together to make a film story. The story unfolds as we might expect from the action/romance genre: the woman is pursued as she puts her suitor's true feelings to the test.

The spot was made by Leo Burnett Italia.

The new format was developed by executive creative director Sergio Rodriguez, art director Alessia Casini and copywriter Gaia Stagnitti. The series of adverts stars a brand-new female face for TIM. When her boyfriend Diego (played by Spaniard David Guillo') asks her to marry him, beautiful Brazilian-born top model Adriana Lima runs off and sends him the first of several MMS messages: "Marry me if you catch me."

Telecom Italia Mobile SpA

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like