Tariff offers 25MB of mobile data for €2 a day anywhere within EU

May 11, 2012

1 Min Read

MADRID -- Telefónica today banishes ‘bill shock’ with the announcement of its first standard pan-European data roaming tariff – giving smartphone customers 25MB of high-speed Internet usage anywhere across the 27 European Union member states for just €2[1] a day.

Telefónica’s EU-wide tariff means mobile customers – on Movistar or O2 networks – will no longer have to worry about the cost of sending or receiving emails, updating their Facebook status or browsing the web on their smartphones when travelling or holidaying abroad.

For €2 a day, Telefónica is giving its smartphone customers travelling in the EU a data volume of 25 Megabytes – which translates to 250 visits to essential websites like Facebook, Twitter, Google or BBC Online and up to 500 emails[2]. Additionally, customers will only pay for days they choose to use data, and will not be charged should they wish to switch off their phone.

The Telefónica tariff weighs in at a fraction of new price caps announced by the European Union yesterday – which ruled that as of 1 July, one data megabyte should cost no more than 70 cents, or €17.50 for 25MB. On a per megabyte basis, Telefónica's European tariff works out considerably cheaper than the EU’s regulated rate.

Telefónica SA (NYSE: TEF)

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