ZÜRICH -- The Swiss operator sunrise has chosen Ericsson to supply, install and integrate Multimedia Messaging Service Center (MMS-C) in their existing mobile network. sunrise will launch MMS in Switzerland the 15th of July. Besides the network enhancement, Ericsson also supports sunrise with MMS applications and content. Already at launch, end-users will enjoy fun services like MMS comics and youth oriented party services. Following the launch, Ericsson and its application and content partners will continue to work closely with sunrise to ensure that exiting services are available to end-users at all times."We look forward to making MMS a great success. We are proud that sunrise has selected Ericsson. This partnership underlines not only the technology leadership of Ericsson but also our expertise in supplying popular end-user services which make new technologies like MMS take off," says Kristian Teär, President Market Unit Germany, Austria and Switzerland."Ericsson's strong content and application portfolio, coupled with its excellent technical solution, makes Ericsson uniquely positioned to provide remarkable experiences for our end-users," explains Allan Jakobsen, Director Marketing Mobile sunrise.Ericsson ABsunrise