Sony Ericsson Selects Vtap

Web video discovery goes mobile: Sony Ericsson customers to have access to over 150M Web videos on their mobile phones

April 24, 2008

2 Min Read

LONDON -- Veveo(TM) Inc., a driving force behind the video-anywhere revolution and thevtap(TM) service, today launches an extraordinary new web video experience for Sony Ericsson mobile phone users. Through Sony Ericsson's(TM) video enabled handsets and web portal, customers will be able to watch over 150 million web videos viavtap, a unique mobile web video service.vtapallows users to quickly and easily search, view and collect relevant and high quality web videos from anywhere on the Internet, including popular sites like YouTube(TM), DailyMotion(TM), and MySpace(TM), using their existing data services.

The popularity of web videos has exploded in recent years but users have had difficulty in searching and accessing them on the move.vtap's unique incremental search allows users to begin receiving search results instantly, the moment they type the first character. The results are then refined as more characters are entered, allowing users to quickly find what they want without entering full keywords or phrases from constrained keypads.

vtap's intuitive browsing automatically groups video results together logically into easy-to-browse folders. This allows users to choose between incremental search and browsing dynamically created menus to find and enjoy the most relevant video content on their mobile handsets.

To ensure that users have access to the most current, timely and relevant web video at their fingertips,vtapmaintains a comprehensive index of more than 150 million web videos that is continually updated. Once you set up a profile you can collect, organise and share video as you choose, whilstvtapremembers what you like to watch and saves your favourites.

"Video is the future of the mobile Internet - users will soon turn to video for the majority of their entertainment and information needs, said Guru Pai, Vice President Strategy and Business Development, Veveo. "vtapis the "on" button that enables mobile consumers to stay informed and entertained, with the best video the web has to offer."

Veveo Inc.

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