Softel, Pixel Power Team on 3D Subtitles

Softel partners with Pixel Power to deliver flexible, cost-effective 3D subtitling creation and repurposing solution

September 1, 2010

1 Min Read

PANGBOURNE, UK -- Softel announced today the launch of an end-to-end Stereoscopic 3D subtitle creation and rendering product suite in partnership with graphics specialists Pixel Power. A demonstration of Softel-created 3D subtitle content, rendered by Pixel Power Clarity™ 3D, BrandMaster™ 3D and LogoVision™ 3D systems, can be viewed at IBC2010, on the Pixel Power stand 7.A31.

Existing Softel Swift™ users will be able to purchase a 3D upgrade, allowing optimum flexibility for a limited cost while benefiting from a best-of-breed solution. The joint solution has the capability either to repurpose 2D subtitle or to create them from scratch. 3D TV programming is fast becoming a reality in the United Kingdom, United States and elsewhere around the world, and there is significant demand for a 3D subtitle solution to manage the creation, and repurposing from 2D, of 3D subtitles.

As the global market leader for subtitle authoring workstations, Softel has addressed the challenges of 3D subtitle content creation and encoding through innovative development to existing products, combined with a new and proven technology partnership. Pixel Power has spent over two decades redefining what is possible in the broadcast graphics field and it has continued that innovation into the emerging stereoscopic 3D world. During the 3D post-production subtitle authoring process, it is vital that each subtitle is carefully placed in each 3D scene in such a way that it avoids other "close-up" content whilst remaining clear to the viewer.

Softel Ltd.

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