STOCKHOLM -- Guangdong Mobile Communication Company Ltd. (GMCC) has selected SmartTrust to support the over-the-air management of its ‘Monternet’ data services. Monternet, a unified brand of value-added mobile data services introduced by China Mobile, includes a wide variety of infotainment and games. Using the SmartTrust Delivery Platform (DP) and SmartTrust WIB™ these services can now be launched, updated and dynamically controlled over-the-air (OTA) via customers’ SIM cards.The SmartTrust solutions will form the core of a new OTA service management solution. The new infrastructure will both reduce the cost of deploying new applications and enable the operator to target new services to individual user groups, as well as update the entire SIM fleet. Users will be able to access the services via the SIM menu, delivering simple ‘one-click’ access to all of the operator’s applications.“GMCC’s SMS-based mobile data services will play an increasingly important role in the operator’s portfolio as a means of growing ARPU across its 23 million subscriber base,” says Liang Hou, Sales Director for Greater China, SmartTrust. “Without a service delivery platform such as SmartTrust DP, service menus on the subscriber’s SIM are fixed. New cards must be issued if new services are to be launched, making it an expensive and time-consuming process. Using the SmartTrust infrastructure, the SIM can be managed throughout its entire life cycle, ensuring subscribers always have access to the most up-to-date services quickly.”SIM menu services are controlled on the handset via the SmartTrust WIB™. The technology delivers a common interface for mobile value added services. Applications can be deployed to a subscriber base using normal web services and WML independent of the U(SIM) card and mobile terminal. With 120 million SmartTrust WIB™ enabled SIM cards deployed across the world, it has become the de facto standard for operators looking to control the delivery of content and services to entire subscriber bases and multiple device types.China Mobile (Hong Kong) Ltd.SmartTrust AB