Sky-mobi Announces the Launch of OPENSKY

Sky-mobi launched OPENSKY which is a plug-in that enables social functions on standalone mobile phone applications

April 27, 2011

2 Min Read

HANGZHOU, China -- Sky-mobi Limited (Nasdaq:MOBI) ("Sky-mobi" or the "Company"), the leading mobile application store and mobile social network community operator in China, today announced the launch of OPENSKY, which is a plug-in that enables social functions on standalone mobile phone applications.

SINA Mobile and SNSGame (the promoter of the Chinese version of a hit game, Zombie Farm) as well as other major Internet and videogame industry participants joined in a signing ceremony with Sky-mobi earlier today and became the first international players to join the Maopao mobile social network community.

The OPENSKY partnership signing ceremony represents an important milestone in attracting highly successful global content developers onto the Maopao application software platform. When connected to OPENSKY, users of a standalone application can interconnect with users of the Maopao Community using feature phone platforms based on MediaTek or Spreadtrum technologies or smartphone platforms such as Android or Symbian.

OPENSKY offers real time user to user combat, rankings, virtual item sales, live chatting and application based social networks on a previously single-user standalone application. Users can interact with several other users at the same time. Such features are expected to enhance monetization opportunities on standalone applications as well as increase user stickiness on each application. OPENSKY is now available to all content developers globally and developers can easily socialize standalone applications using the plug-in. In addition, OPENSKY also supports non-carrier based third-party payment systems for in-application purchases, further diversifying payment options on top of short message based purchasing.

"OPENSKY is a breakthrough for both our users and content development partners. We plan to leverage OPENSKY to further attract high-quality companies to partner with Sky-Mobi. For our users, this means a more exciting application experience with the chance to interact with other mobile users across the spectrum. Users will be participating in our mobile community regardless of whether they have a high-end smartphone or a more modest handset," said Mr. Michael Song, Chairman and Chief Executive Officer of Sky-mobi.

SKY-MOBI Inc.

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