SK Telecom Unveils New Apps

SK Telecom reopened T.um, the company’s ICT experience center, and unveiled cutting-edge mobile upgrades

March 15, 2010

1 Min Read

SEOUL -- SK Telecom (NYSE: SKM) today re-opened T.um, the company’s ICT experience center, and unveiled cutting-edge mobile upgrades, such as the first-ever use of smartphones embedded with real-time, location based technology. The enhancements, along the wide showcase of converged services, promise to bring visitors a whole new level of mobile and interactive experience.

The company reopened T.um after conducting significant upgrades such as developing smartphones as handsets to assist visitors during their experience at the center and building a more sophisticated real-time location awareness system. T.um was initially opened in October 2008.

At T.um, guests are given a smartphone embedded with a specially designed program and a Zigbee USIM card to guide them throughout the tour. Zigbee USIM card is SK Telecom’s self-developed chip that realizes Near Field Communication (NFC) technology. The smartphone will automatically figure out the location of the visitor and guide the person on a personalized tour. The visitor’s experience at the center is further enriched as the smartphone can perform dynamic interactions with the displayed items. This interactive experience sets T.um apart from other exhibition centers that only provide guides with previously stored information.

SK Telecom (Nasdaq: SKM)

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