Simulmedia, FourthWall Strike STB Data DealSimulmedia, FourthWall Strike STB Data Deal

Simulmedia and FourthWall Media enter data partnership

July 20, 2012

1 Min Read

NEW YORK -- Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia's ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

"Simulmedia will use FourthWall data in combination with multiple other data sources including Nielsen and GfK MRI and TiVo Inc. among others, enabling us to improve the value of the television inventory," says Dave Morgan, Simulmedia's founder and CEO. "That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia's media inventory partners increase yield and drive incremental revenue."

"We are pleased to have entered into this agreement with Simulmedia," says Tim Peters, FourthWall's CEO. "FourthWall Media is without peer in collecting real-time data from millions of cable households. This data is critical to enabling the next generation of television since it provides insights that make advertising more valuable and new business models possible. Together with Simulmedia, we can tap into the value of this data and lead the industry toward more efficient advertising and more engaged viewers."

Simulmedia Inc.

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