Sierra EDGEs Into Middle East

Sierra Wireless extends its presence into the Middle East via a distribution agreement with Brightpoint for its EDGE and CDMA cards

April 26, 2005

2 Min Read

VANCOUVER and DUBAI, United Arab Emirates -- Sierra Wireless (NASDAQ: SWIR - TSX: SW), a leader in developing and marketing wireless data products, today announced an agreement with Brightpoint Middle East to distribute the AirCard(r) 775, the AirCard 555, and the AirCard 580 wireless wide area network cards, as well as the MP 775 GPS and MP 555 GPS rugged wireless modems to select markets in the Middle East. This marks Sierra Wireless' official launch in the region - the company has recently established a regional office in Dubai.

Brightpoint Middle East is based in Dubai and has become a leading provider of value-added logistics, specialized distribution, and order fulfillment services to network operators, vendors, and second- and third-tier handset manufacturers. Under the terms of the agreement, Brightpoint Middle East will handle third party logistics and distribution of the Sierra Wireless products to resellers in the United Arab Emirates, Qatar, Kuwait, Oman, Jordan, Lebanon, Iraq, Bahrain, and Afghanistan.

"In recent years, there has been tremendous growth in wireless technology in the Middle East, and Dubai has evolved into a regional technology hub," said Derek Evans, Vice President and Managing Director, EMEA for Sierra Wireless. "Sierra Wireless is committed to the Middle East and North African region and we look forward to working with strong local partners like Brightpoint Middle East to introduce Sierra Wireless products to this growing new market."

"As a global leader in the wireless industry, Sierra Wireless has an established reputation for robust, reliable, wireless data products," said Brad Taylor, Managing Director for Brightpoint Middle East. "We believe the quality of Sierra Wireless' product line will be appreciated by our customers, and we are pleased to join the company in introducing it to these new markets."

Sierra Wireless Inc.

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