Siemens Sponsors Soccer

Siemens expands global sponsoring activities, signing on for Chinese national football team

February 11, 2003

1 Min Read

GUANGZHOU, China -- In yet another move to build a global brand and increase brand awareness in China, Siemens Information and Communication Mobile (Siemens mobile) has today announced a multi-year association with the Chinese national football team, "Team China". Siemens mobile will be the main official sponsor of seven teams under the Team China umbrella, including both the Men’s and Women’s Chinese National Teams. The contract will grant Siemens extensive branding rights in the stadium, on all official garments and during TV broadcasting. The contract was signed by Peter Borger, President of Siemens Shanghai Mobile Communications Ltd., Wen Zhong Shao, General Manager of the China Football Industry Development Corp. (CFIDC) and Yan Shiduo, Vice President of the Chinese Football Association (CFA) at the Garden Hotel in Guangzhou.Adding to its extensive support of international football, Siemens mobile is partnering with Team China, which includes seven football teams: the Men’s Chinese National Team, first-time qualifiers at the FIFA World Cup 2002, the Women’s Chinese National Team, hosts and leading contenders for the Women’s World Cup in 2003, the Men’s Olympic, National Youth and U17 Team, the Chinese Women’s Junior National Team, and the Chinese Women’s Reserve National Team.The Chinese Football Association (CFA) and Siemens mobile will present a joint logo, to be placed on all official publications, studio backdrops and on the internet. Siemens mobile will have extensive branding rights on all official garments such as warming up and training kits and on billboards around the football facilities. Siemens mobile will introduce the first camera carpets (3D CAM carpets) in China and will show a giant mid-circle carpet before the matches and at halftime.Siemens Information and Communications Networks Inc.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like