Samsung & HTC Tap NewBay for Android Apps

Top Android handset manufacturers use LifeCache Connect Android Service

March 15, 2011

1 Min Read

DUBLIN -- NewBay [], the leader in digital content services, today announced that top Android handset manufacturers are using the LifeCache Connect Android Service (LCAS) to develop next generation applications. The LCAS client software development kit (SDK) helps developers create compelling Android applications that leverage the NewBay LifeCache ecosystem of services, currently used by 55 million consumers worldwide. The developers are using the latest version of the LCAS client SDK that includes real-time push notification capabilities and authentication services. These streamline development and enable developers to quickly create applications that utilize aggregated data from a wide range of social networks.

Samsung and HTC are currently leveraging LCAS, through the LifeCache Developer Programme, to create exciting, user-centric services for operators. In addition, operators have made LCAS available to their in-house and third-party developer teams in order to speed development.

Differentiation is vitally important in an increasingly crowded and competitive mobile application market. Users demand applications that are straightforward, engaging and responsive. Using LCAS, developers can shift focus and time away from underlying technologies such as connectivity, request creation, authentication, response caching and data marshalling, and instead focus on creating a great consumer experience.

"NewBay's LCAS client SDK allows operators and device makers to innovate quickly and deliver unique and feature-rich user experiences," said Mark Britten, senior product manager at NewBay. "The LCAS client SDK lets developers easily create applications that connect to multiple social networks without having to write unique code for each one. Our data shows developers can reduce their time to market by upwards of 50 to 60 percent."

NewBay Software Ltd.

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