Ruwido Navigates to ANGA

NEUMARKT, Austria -- At ANGA Cable 2012 in Cologne, Germany, ruwido will demonstrate how it is providing input and interaction solutions that make search, content navigation and the overall user experience more enjoyable for the user. The company will show how, in response to the general domination of increased speed of processes, and an overload of information or options to choose from, ruwido’s innovative input devices make content more accessible and create an ease and enjoyment of use – connecting with the emotions of the viewer as they enjoy television entertainment in the home.

“We strongly believe in removing the apparent complexity of navigation and interaction, so while we provide intricate technology inside our input devices, clear, intuitive navigation on the outside is vital,” said Ferdinand Maier, CEO of ruwido. “Technology is only means to an end. It has to be state of the art but the complexity must not be visible to the customer. Remote controls are more than just switchboxes, they are technical jewels and highly sought-after design objects, that underline the design and lifestyle claim of the brand. They should be intuitive to handle for all age groups and be a joy to own and a joy to use. They must also allow essential processes and requirements of everyday life without restricting functionality. All of our solutions and input devices follow this philosophy”.

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