Rovio's Angry Birds Go to China

Rovio Entertainment announced the opening of corporate and marketing operations in China

August 1, 2011

1 Min Read

SHANGHAI -- Rovio Entertainment, creator of Angry Birds, the video game that has become a worldwide phenomenon, today announced the opening of corporate and marketing operations in China.

Angry Birds downloads have reached more than 300 million globally. China is currently the second largest market for Angry Birds and represents immense potential for continued growth. Rovio Entertainment is forecasting 100 million Angry Birds downloads in China by the end of 2011, according to Peter Vesterbacka, Rovio’s global Chief Marketing Officer or “Mighty Eagle.”

Rovio will develop games and other products designed to appeal to Chinese fans, with the first game, the “Moon Festival” episode for Angry Birds Seasons arriving in September, in time for the Mid-Autumn Festival. Beyond China, “Moon Festival” will share this culturally important festival season with hundreds of millions of Angry Birds fans worldwide, celebrating Chinese culture in every corner of the world.

Rovio Mobile Ltd.

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