RGB Launches Adaptive Bit Rate Ad Insertion

RGB Networks unveils first-ever standards-based product suite for multiscreen video delivery and monetisation

September 7, 2011

1 Min Read

SUNNYVALE, Calif. -- RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, today announced the launch of its Enhanced Video Intelligence Architecture (eVIA), a suite of products and technologies including RGB’s award-winning Video Multiprocessing Gateway (VMG) and TransAct Packager, that provides hyper-targeted ad insertion capabilities for the integrated delivery and monetisation of video to multiple screens over adaptive streaming delivery protocols.

Online and mobile viewing of premium video content is increasingly complementing and augmenting the traditional TV experience. In order to monetise premium video services over new adaptive streaming protocols, a new video ad insertion infrastructure, based on open-standards, is required. To meet this need, RGB Networks, leveraging years of industry-leading ad insertion expertise, is bringing a first-of-its-kind product suite to the market with eVIA based on adaptive bitrate ad insertion technology.

“With end-users expecting personalised video services to be accessible on any network connection and on any device, providers are searching for options to increase revenues and lower the cost of delivering TV Everywhere services,” said Yuval Fisher, Chief Technology Officer for RGB Networks. “With eVIA’s hyper-targeted ad insertion capabilities, providers can increase revenue while simultaneously upgrading their networks to support large scale deployments of both on-demand and linear content to multiple devices.”

RGB Networks Inc.

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